Breakpack - a real brand experience

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Breakpack - a real brand experience 26.04.2016

One of the most exciting recent marketing promotions was the Breakpack, created by Rivièra Product Decoration. The Breakpack is a real brand experience for the consumer and ideal for sharing with a friend! In the supermarket, Breakpacks are real eye-catchers and sold from individual displays.

The Breakpack was created based on the specifications briefed by AB InBev. Using a special white-coloured PET sleeve foil in combination with surface printing supplied by CCL Label. As a finishing touch, the inside of the sleeve was printed in Jupiler red. The breaking point was extensively tested to ensure its strength in the supply chain and that it produces a ‘breaking’ sound when shared. Rivièra combined the cans to form the Breakpack using its automated sleeving plant. Its full service approach makes it possible to produce a range of cans, products, combinations and decorations.


Our Contacts:

CCL Kontur
Moscow
+7 (495) 660-1886

info@ccl-kontur.ru

CCL Kontur Sleeves
Podolsk
+7 (495) 600 3086

Shrink.Sleeve@ccl-kontur.ru

CCL Kontur
St. Petersburg 
+7 (812) 325-5565

info@spb.ccl-kontur.ru

CCL Siberia
Novosibirsk  
+ 7 (383) 363 53 45

info@ccl-siberia.ru

Checkpoint Systems Russia
Moscow 
+7 (499) 110 58 32

russia@checkpt.com

Avery Zweckform
Moscow 
+7 (495) 600 37 67

Saint-Petersburg 
+7 (812) 325 05 07

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