«Green Mark» vodka changes design

«Roust» changes the look of its popular vodka brand «Green Mark» four years after last major design change. New packaging was developed by Roust’s internal design studio based in London. According to company’s representative, new look will strengthen company’s position in the vodka market segment.

New design will communicate premium value, reinforcing company’s dedication to highest standards of quality. «Bottle shape has become more laconic and placing the label in the center attracts attention», — said Roust representative.

Before/after

Back side of the central labels shows brand character and slogan: «Time flows... we remain who we are.» In addition, new bottle has engraved and embossed elements, side label with individual number and two-sided bottom label showing flavor type. The bottle also carries attached wax seal, which symbolizes dedication to quality and traditions.

Technologically complex labels are manufactured by CCL Kontur printing company. Exact depiction of small-sized elements requires extremely precise registry, which was complicated by two-sided multi-color print, composite materials and additional decoration — holographic embossing on the bottom label. State-of-the-art printing equipment, efficient printing and tooling processes ensure precise image register while maintain high printing speed.

Shape of the central label and special indentation for it on the bottle required complex fine-tuning of the high-speed bottling line. CCL Kontur experts worked together with bottling plant representatives to find the optimal parameters and best combination of speed and precision.

«When developing new design for „Green Mark“ we were guided by core values of our brand — quality, warm-heartedness and nostalgia. We also decided to accentuate famous logo of the brand by placing it in the center and removing a range of secondary elements.

One of our primary goals was to create design easily recognizable both in Russia and internationally, since we aim to expand Green Mark’s geographic footprint. We expect it to join our international brands, like „Russian Standard“, Zubrówka and Gancia», — said RoustamTariko, founder and owner of Roust.