Danone Activia Set

One of the most traditional ways to produce premium yoghurt celebrates its revival. DANONE Russia introduces its new Activia Set Yoghurt in 3 different flavors, natural, blueberry and cherry. The yoghurt is fermented directly in the packaging having only 3 ingredients milk, ferment and Activia bacteria. Containing Activia bacteria it supports digestion and like all Danone products the overall wellbeing.

The Challenge

DANONE decided to underline the naturalness of the new product by having a cup which reminds consumer of milk cans. Preformed cups due to the lack of conic shape was not an option. The only option was to have a complete in-house production from PET sheets to the final yoghurt. Shrink Sleeves was chosen in order to highlight the premium character of the product. Limited space in the line required a material with shrink smoothly to avoid smiley effects, but also fast.

The Solution

CCL own manufactured APS HS film perfectly fitted to the challenges given by special FFS machine, resulting in a perfect shrink outcome. Furthermore, the special developed rotogravure printed FFS adhesive helped to avoid any kind of wavy lines at the cup. By using Offset / Rotogravure Printing CCL was able to offer a perfect match between flexibility, premium printing and cost savings.

Thanks to the new CCL plant in Russia using highest standard equipment DANONE Russia was able to localize the production while having the highest possible standard of quality and flexibility.‘