CARLSBERG DENMARK SLEEVE EDITIONS

The Carlsberg Group is now following the trend of personalized decoration. Six different eye-catching designs trigger the customers desire to collect the whole range. One drink – various editions! There’s something for every taste.

The industrial production of six alternating designs requires high flexibility as well as professional project- and reproduction-management. In addition the bottle shape leads to an intense demand on the distortion process.

The sophisticated machine set-up from Carlsberg was another challenge that needed to be handled. In cooperation with the machine manufacturer CCL found the perfect solution.

Every one of the outstanding designs was visibly upgraded with special treatments such as matte varnish or metallic inks.

The Shrink Sleeves used are created with offset combination printing to provide the necessary flexibility and a high-quality sleeve solution. Moreover, CCL supported the whole application process locally to ensure a smooth functionality.

On the basis of an intense communication between Carlsberg, the machine manufacturer and CCL as well as technical "on-site" support during the whole process the project has been realized successfully.