ART ON A BOTTLE

CCL’s decorative Shrink Sleeves enabled the fusion of art and sparkling wine!

The three new exciting designs for Mumm Sekt were created by New York Artist Anja Kroencke. Her illustrations are now gracingthe Limited Editions of Dry, Rosé and Extra Dry sparkling wine by Rotkäppchen-Mumm Sektkellereien, Germany’s largest producer of sparkling wine. Inspired by New York Lifestyle, Fashion and Design they perfectly underline Mumm’s brand values of cosmopolitanism and elegance.

The artistic editions are available since February 2015. Their extraordinary appearance makes them a real eye-catcher outshining all the other bottles on store shelves across Germany.

The secret behind the high-end appearance of Mumm’s Artist Edition is CCL Label’s quality Shrink Sleeve printed in a combination of gravure and offset. This enables the highest possible grade of refinement in regard to the used metallic silver and partial varnish.

To ensure the best possible application of the sleeve to the Mumm bottles CCL cooperated with Fa PSL GmbH Hehlen.

With its matt varnish and high-gloss silver finish the new Mumm sleeve embraces the artistry of Kroencke’s illustrations. The full body decoration made of PET material gives the bottles a sophisticated and fanciful look.