SLEEVES ARE A CAPITAL SUCCESS | Print page |
![]() CCL Decorative Sleeves has supplied the high impact sleeves that ensure maximum shelf stand-out for the Spirit of London limited edition bottle for Beefeater Gin, the world’s most awarded gin. The Spirit of London promotion mixes patriotism with style and a hint of eccentricity to capture the essence of modern London. Advanced technical and printing skills were required to achieve the desired effect for such a complex sleeve design. Using 50 micron PET high shrink material printed in nine colours, the Union Jack is created through strong metallic blue and red inks on high opacity white in order to minimise any possible show through of the external design onto the internal image. To ensure accurate placement of the sleeve onto the filled bottles, all four sides have to be orientated correctly, while precise weld and fold tolerances during production support the critical horizontal alignment necessary to ensure a perfect fit each time. The sleeve is being applied to 70cl, 75cl and 1 litre bottles. “This special design really creates a stir on shelf and helps to capture the attention and imagination of gin lovers around the world,” comments Katy Buchan, Product Design Manager at Beefeater brand owner Chivas Brothers, part of Pernod Ricard. “It was an ambitious project and we are delighted with the high levels of service and technical support from CCL Decorative Sleeves that have helped us to achieve such an iconic look.” |
Our Contacts: CCL Kontur CCL Kontur Sleeves CCL Kontur CCL Kontur Checkpoint Systems Russia Avery Zweckform |