SLEEVES ARE A CAPITAL SUCCESS

Print page
SLEEVES ARE A CAPITAL SUCCESS 13.02.2015

CCL Decorative Sleeves has supplied the high impact sleeves that ensure maximum shelf stand-out for the Spirit of London limited edition bottle for Beefeater Gin, the world’s most awarded gin.

The Spirit of London promotion mixes patriotism with style and a hint of eccentricity to capture the essence of modern London.
The sleeve features a striking Union Jack design, while the brand’s intrinsic link to London Beefeaters is maintained by a cut-out silhouette of the Beefeater figure which adorns the standard bottle label. As a further unique twist to incorporate Beefeater Gin’s award-winning global advertising, an image of Londoner Justin O’Shea, which was used in the campaign, is incorporated into the Beefeater silhouette.

Advanced technical and printing skills were required to achieve the desired effect for such a complex sleeve design. Using 50 micron PET high shrink material printed in nine colours, the Union Jack is created through strong metallic blue and red inks on high opacity white in order to minimise any possible show through of the external design onto the internal image.
The image of Justin O’Shea is printed on the inside of the clear part of the sleeve to sit within the silhouette of the Beefeater.

To ensure accurate placement of the sleeve onto the filled bottles, all four sides have to be orientated correctly, while precise weld and fold tolerances during production support the critical horizontal alignment necessary to ensure a perfect fit each time. The sleeve is being applied to 70cl, 75cl and 1 litre bottles.

“This special design really creates a stir on shelf and helps to capture the attention and imagination of gin lovers around the world,” comments Katy Buchan, Product Design Manager at Beefeater brand owner Chivas Brothers, part of Pernod Ricard.

“It was an ambitious project and we are delighted with the high levels of service and technical support from CCL Decorative Sleeves that have helped us to achieve such an iconic look.”


Our Contacts:

CCL Kontur
Moscow
+7 (495) 660-1886

info@ccl-kontur.ru

CCL Kontur Sleeves
Podolsk
+7 (495) 660-1886

Shrink.Sleeve@ccl-kontur.ru

CCL Kontur
St. Petersburg 
+7 (812) 325-5565

info@spb.ccl-kontur.ru

CCL Kontur
Ekaterinburg
+7 (343) 385 89 88

info@ekb.ccl-kontur.ru

Checkpoint Systems Russia
Moscow 
+7 (499) 110 58 32

russia@checkpt.com

Avery Zweckform
Moscow 
+7 (495) 600 37 67

Saint-Petersburg 
+7 (812) 325 05 07

Subscribe to news
© 2003—2023 «CCL-Kontur»
Leaving your personal data, You give consent to the processing of their personal data. Personal data means any information relating to You, as the subject of the personal data (name, date of birth, city of residence, address, contact number, email address, occupation, etc). Your consent applies to the implementation of CCLLabel any action in respect of your personal data that may be required for the collection, systematization, storage, clarification (update, change), processing (e.g., sending email or making phone calls), etc. taking into account the current legislation. Consent to the processing of personal data is given without limitation of period but can be revoked by You (enough to tell us about it in CCLLabel). In CCLLabel mailing your personal data, You acknowledge that the rights and obligations in accordance with the Federal law "On personal data" of the familiar.